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Project Background

In July 2023, the Village Board approved a project to develop identity and wayfinding signage throughout the Village, including a redesign of the Village's 24-year-old logo, and they awarded the work to KMA Design. The signage will direct residents and visitors to municipal facilities, Rochester's historic downtown, and parks and recreational areas. The project will also help to build a cohesive visual identity for our community.

Phase 1 of the project was designing a new logo. Following a survey of residents, the Village Board selected the most popular option of four that KMA Design had presented. The new logo has a classic design and features a stalk of wheat as a nod to Rochester's agricultural heritage.



Phase 2 of the project is designing signage. KMA Design has presented several options to choose from. Each option involves several different types of signs.

NOTE: At this point, the Board is only deciding on the design scheme. The Board will decide which types of signs to construct and where to place them as funds allow in the future. These designs are just mock-ups, and not all sign types pictured will necessarily be used.

Design Options

Proposed Materials

Primary Gateway and Downtown Gateway: aluminum cabinet with raised letters, concrete base w/ applied brick veneer Secondary Gateway: aluminum cabinet with cut out letters, aluminum posts Directional, Parking ID, and Street ID Signs: aluminum panels, aluminum posts Destination ID Signs: aluminum cabinet with screened letters, aluminum posts

Proposed Materials

Primary Gateway and Downtown Gateway: aluminum cabinet with raised letters, concrete base w/ applied stone veneer Secondary Gateway: aluminum cabinet with cut out letters, aluminum posts Directional, Parking ID, and Street ID Signs: aluminum panels, aluminum posts Destination ID Signs: aluminum cabinet with screened letters, aluminum posts

Proposed Materials

Gateway Signs: direct embedded cabinet with wood finish, raised letters with cut out logo, fabricated aluminum base Directional, Parking ID, and Street ID Signs: aluminum panels, aluminum posts Destination ID Signs: direct embedded cabinet with wood finish, screened letters, fabricated aluminum base

Proposed Materials

Primary Gateway: precast concrete top with incised letters, concrete base with applied brick veneer Secondary and Downtown Gateways: aluminum cabinet with cut out letters, direct embedded posts with wood finish Directional, Parking ID, and Street ID Signs: aluminum panels, direct embedded posts with wood finish Destination ID Signs: aluminum cabinet with cut out letters, direct embedded posts with wood finish

 

Proposed Materials

Primary Gateway: precast concrete top with incised letters, concrete base with applied stone veneer Secondary and Downtown Gateways: aluminum cabinet with cut out letters, direct embedded posts with wood finish Directional, Parking ID, and Street ID Signs: aluminum panels, direct embedded posts with wood finish Destination ID Signs: aluminum cabinet with cut out letters, direct embedded posts with wood finish

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